Social Media in Sport Marketing

Social Media in Sport Marketing

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

Download Now


Author
Publisher Routledge
Release Date
ISBN 1351817205
Pages 216 pages
Rating 4.5/5 (02 users)

More Books:

Social Media in Sport Marketing
Language: en
Pages: 216
Authors: Timothy Newman
Categories: Sports & Recreation
Type: BOOK - Published: 2017-01-08 - Publisher: Routledge

GET EBOOK

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so
Digital Sport Marketing
Language: en
Pages: 248
Authors: Alan Seymour
Categories: Business & Economics
Type: BOOK - Published: 2020-09-11 - Publisher: Routledge

GET EBOOK

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook t
Social Media In Sport: Theory And Practice
Language: en
Pages: 504
Authors: Gashaw Abeza
Categories: Business & Economics
Type: BOOK - Published: 2021-07-26 - Publisher: World Scientific

GET EBOOK

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also hel
Social Media in Sport Marketing
Language: en
Pages: 202
Authors:
Categories: Social media
Type: BOOK - Published: 2013 - Publisher:

GET EBOOK

Sport Marketing in a Global Environment
Language: en
Pages: 292
Authors: Ruth M. Crabtree
Categories: Sports & Recreation
Type: BOOK - Published: 2022-04-20 - Publisher: Routledge

GET EBOOK

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv
Sport Management and the Natural Environment
Language: en
Pages: 268
Authors: Jonathan M. Casper
Categories: Business & Economics
Type: BOOK - Published: 2015-05-01 - Publisher: Routledge

GET EBOOK

With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental conce
Communication and Sport
Language: en
Pages: 765
Authors: Michael Butterworth
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-07-19 - Publisher: Walter de Gruyter GmbH & Co KG

GET EBOOK

Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
Language: en
Pages: 558
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2018-03-02 - Publisher: IGI Global

GET EBOOK

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audie
Sport Management Education
Language: en
Pages: 286
Authors: Mike Rayner
Categories: Sports & Recreation
Type: BOOK - Published: 2022-01-28 - Publisher: Routledge

GET EBOOK

This book examines a range of contemporary issues related to the global delivery of sport management education. At a time of unprecedented change in Higher Educ
Handbook of Research on Sport and Business
Language: en
Pages: 608
Authors: S. Söderman
Categories: Sports & Recreation
Type: BOOK - Published: 2013-01-01 - Publisher: Edward Elgar Publishing

GET EBOOK

ÔSšderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research o